By Her · Personal color & body-frame analysis

… 625 Nonhyeon-ro, Gangnam-gu, Seoul 5F

Overview

We are By Her, offering personal color and body-shape analysis, body-frame analysis and personal image branding. 1. Personal image consultant training institution (personal color consultants, fashion styling consultants) 2. Personal color analysis 3. Personal color re-analysis 4. Body-frame and body-shape analysis (fashion styling suited to your body frame) 6. Corporate lectures on personal image branding and more 7. Operator of the Korea Personal Image Branding Association 8. Operator of the YouTube channel 'Image Brander CEO Paeng'

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    Amenities and services

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    리뷰

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    Customer reviews of this business

    Excerpts from reviews posted on Naver. Not included in Pglemaps verified-booking reviews or ratings.

    하루61** NAVER
    I had personal color and body-structure styling analyses with Kim Jeong-yun! I had lots of doubts about the results I’d received elsewhere, so I tried again. This result made sense to me, and the explanations were really easy to understand, so it was a worthwhile session, haha. Thank you!!

    Excerpt · Translated from Korean Visited

    제콜z** NAVER
    While preparing for my wedding, I really wanted to have a proper personal color analysis at least once, so I had a consultation with Ji-won at BYHER 🤍. It wasn’t just about determining my colors. I asked about all the things I’d been curious about and worrying over during wedding preparations, and I loved how thoroughly each question was answered.

    Excerpt · Translated from Korean Visited

    griffonn** NAVER
    I had my consultation with Kwak Ji-won!! Haha, the analysis was so attentive and thorough, and my questions were answered in detail. I also loved being able to laugh and chat comfortably, like with a friend, throughout the session! The detailed recommendations were really helpful, haha. Thank you!

    Excerpt · Translated from Korean Visited

    오드리5** NAVER
    I’m so glad I chose BYHER for my first personal color and body-structure styling analyses. Kwak Ji-won kindly analyzed me, and the expert assessment gave results I hadn’t even considered. I’m leaving having laughed a lot and learned a lot! The explanations are easy to understand!

    Excerpt · Translated from Korean Visited

    조연진** NAVER
    It was my first time trying personal color and body-structure styling analyses, and I loved it! Ji-won checked everything in detail and recommended items suited to my results. I think it will really help when I buy clothes or choose makeup tools in future! 🙌

    Excerpt · Translated from Korean Visited

    구루구** NAVER
    Ji-won’s kind explanations made the consultation really enjoyable!!

    Excerpt · Translated from Korean Visited

    QQ00** NAVER
    I had a fashion consultation with Joy and was so satisfied that I wanted to leave a review! I’d been choosing comfortable clothes rather than considering my image and figure, so after some thought I booked. Joy analyzed my figure carefully, suggested styling that suits me, and explained everything I wondered about in detail. It helped me a lot!

    Excerpt · Translated from Korean Visited

    lje**** NAVER
    They clearly addressed the things I’d found confusing or wondered about while doing my own makeup and putting outfits together, which helped so much! I went with a friend, and we’re both leaving very satisfied. I’d like to try the wedding consultation later too~!

    Excerpt · Translated from Korean Visited

    c** NAVER
    I had personal color and body-shape styling analyses with Kim Min-jeong, and it was so enjoyable that two hours flew by! I’d thought I was Soft Autumn, but it turns out I’m Soft Spring… It was fascinating because those are actually colors I naturally reach for anyway.

    Excerpt · Translated from Korean Visited

    닭강정맛** NAVER
    This was exactly the consultation I needed when I felt lost!!!!! With my wedding coming up, I had so many decisions to make, but now I have a clear direction 😭. Ji-won especially addressed the things I’d been wondering about for so long without me even having to point them out. It was a really helpful session.

    Excerpt · Translated from Korean Visited

    y_**** NAVER
    Ji-won analyzed me, and it was such a kind, fun, lovely experience! The session lasted over three hours, and Ji-won had so much energy that even the process of getting my results was really enjoyable.

    Excerpt · Translated from Korean Visited

    hjh**** NAVER
    I had personal color and body-structure styling analyses with Ji-won!! They were so kind, the explanations were detailed, and the pictures and learning materials were well prepared, so it was a really worthwhile session! I’m planning to come back for a wedding consultation. We laughed so much, and the atmosphere was really warm and friendly!! 😀 Thank you!

    Excerpt · Translated from Korean Visited

    chap01** NAVER
    Both my personal color and body-shape results were things I hadn’t expected, so I was really surprised. I’d spent my whole life thinking I had a Wave body type, but I’m Natural! I think this will help when I buy clothes.

    Excerpt · Translated from Korean Visited

    나무나무** NAVER
    I’d been worrying that I had no products that suited me perfectly, so I came on an acquaintance’s recommendation. Thank you for such a thorough analysis 🥹🥹. Kim Jeong-yeon tried and compared several products to find my perfect lip color, and thanks to that I can now choose cosmetics that suit me! ✌️

    Excerpt · Translated from Korean Visited

    bbbb** NAVER
    Choosing clothes had started to feel a bit confusing lately, so I went for personal color and body-structure styling analyses!! I’d been living as Light Summer, so the Light Warm Spring result really surprised me, but it looked more natural and comfortable against my skin! Kim Jeong-yeon also carefully helped me find clothing styles for my figure and ways to bring out the look I want 🫶🏻.

    Excerpt · Translated from Korean Visited

    뉼** NAVER
    Lip products tend to look more coral on me than I expect, so the most helpful part was having them find the right base to achieve the color I wanted and compare several options. The consultation also reassured me about the wedding dress style I’d already been considering. Thank you to Kim Jeong-yeon for staying beyond the scheduled time and consulting so thoroughly.

    Excerpt · Translated from Korean Visited

    허둥지둥** NAVER
    An acquaintance said it was really helpful and recommended it, so I booked and visited. Kim Min-jeong was so kind, analyzing me step by step and explaining things clearly. I was able to get an overall understanding of my personal colors, body shape, and style—the things I’d been curious about.

    Excerpt · Translated from Korean Visited

    디** NAVER
    I had my consultation with Ji-won! They showed me a variety of celebrity examples and gave lots of styling tips. When I said I do ballet as a hobby, they even put real effort into finding ballet outfit combinations for me. They also carefully analyzed a signature image that would harmonize with my body structure, not just my face.

    Excerpt · Translated from Korean Visited

    2rkg** NAVER
    I’d subscribed to the YouTube channel and watched regularly, and today’s thorough analysis with Jeong-yeon answered so many of my questions~ 😊. I’d already had personal color and body-structure styling analyses elsewhere, so I knew a little, but I loved learning about my facial image and fashion styling in detail too 👍🏻.

    Excerpt · Translated from Korean Visited

    한유** NAVER
    I already knew some of the basic theory, so during the analysis they focused on practical advice about my concerns rather than more theory. Many of my questions were honestly vague and subtle, but they thought them through with me, and the advice really helped! The consultation was quite long, yet it flew by, and we used every bit of the time. It was really worthwhile, haha.

    Excerpt · Translated from Korean Visited

    너굴너굴** NAVER
    I had a consultation with Ji-won, and the detailed explanations and comparisons were really helpful. They thoroughly assessed my body shape, the impression my face gives, and my coloring, then explained which clothes, makeup, and hairstyles suit me. The three hours were really fun and helped me discover new things about myself!!!

    Excerpt · Translated from Korean Visited

    jys**** NAVER
    I went to Ji-won. From personal color and body-shape styling analyses to makeup advice and facial image analysis, everything was explained so carefully, and it helped a lot. I’d always been unsure about my body shape and colors, but now I understand them better and think I’ll be able to put the results to good use.

    Excerpt · Translated from Korean Visited

    석이39** NAVER
    I had a consultation with Han-sol. Living abroad, I’d been really curious about BYHER’s signature consultation. Every question was addressed individually. When my result differed from the styles I normally like, Han-sol suggested lots of great tips for adapting them so I could still wear them. The two hours and twenty minutes flew by.

    Excerpt · Translated from Korean Visited

    oli**** NAVER
    The three of us went together as friends for Total Image Branding with Han-sol~!! They used the full three hours to carefully consult and assess each of us, and it was really helpful 😊. I got to know myself better from head to toe. We also learned more about each other, which I think will help us choose gifts for one another!

    Excerpt · Translated from Korean Visited

    ksb**** NAVER
    I had personal color, body-structure styling, and image branding analyses all at once, and I’m extremely satisfied! I’d expected Cool Summer and a Wave body type, but my questions about why certain clothes don’t suit me and why certain colors do were cleared up. The Straight body-type result especially shocked me. They suggested compromises with my preferences and firmly told me when something wouldn’t work, which helped me make sense of it all.

    Excerpt · Translated from Korean Visited

    츠** NAVER
    Unfortunately, I couldn’t take photos, so this isn’t a photo review, but the consultation helped me so much that I wanted to leave one 😊. My personal color result was slightly different from what I’d learned at another place before, which surprised me at first. But the more expert, detailed comparisons and analysis helped me understand my colors more accurately, and I really appreciated that, haha.

    Excerpt · Translated from Korean Visited

    HA ** NAVER
    I had a one-hour consultation with Han-sol for personal colors only, and to put it simply, it was wonderful. I came on an acquaintance’s recommendation. As an introvert, I wondered whether I could spend an hour discussing my face with someone I didn’t know, but the session was so full and useful that an hour felt too short.

    Excerpt · Translated from Korean Visited

    예웡** NAVER
    I had personal color and body-structure styling analyses with Ji-won 🍀. It was my first experience, so I didn’t know much, but the kind explanations were lovely. I had lots of questions, and every one was explained in detail 😆❤️. If you’re looking for image branding in Nonhyeon, I recommend it!! 💗

    Excerpt · Translated from Korean Visited

    s2** NAVER
    I had a signature image consultation with Han-sol. Since I’d already had my personal colors analyzed elsewhere, I chose only the signature image consultation. They thoroughly analyzed my body shape and facial image and answered my questions kindly and in detail. They also recommended cosmetics suited to my personal colors.

    Excerpt · Translated from Korean Visited

    구** NAVER
    Lately, I’d felt there was a limit to figuring out on my own what I like and what suits me, so I came for an analysis, and I’m so glad I did 🥹. Ji-won pinpointed exactly the things I’d been thinking about alone, feeling confused about, and worrying over. It felt like everything that had been blocked suddenly opened up—such a relief!!!

    Excerpt · Translated from Korean Visited

    Sy11** NAVER
    I had my consultation with Kim Min-jeong! I had lots of styling concerns, but they thought them through with me like a friend and explained solutions really well, so I got so much help, haha!! I loved learning my personal colors and the styles that suit my figure all in one session 🙂👍.

    Excerpt · Translated from Korean Visited

    hey**** NAVER
    I had personal color and body-structure styling analyses with Ji-won. I’d tried them once before, but the result didn’t seem to suit me at all, so I came again. It turns out I’d understood everything the opposite way… 😅 I’ll try a new look using today’s results. It was really helpful~~ 😊

    Excerpt · Translated from Korean Visited

    모카초코** NAVER
    Ji-won analyzed me and made the explanations fun. I’d watched videos and thought I had a Wave body type, but after carefully examining and checking my body by touch, they gave me the surprising result of Straight. It was so fascinating!! The image analysis wasn’t limited to one option either: they explained my best, second-best, and the range of looks I could pull off. It was a really good session!!

    Excerpt · Translated from Korean Visited

    bbean11** NAVER
    I felt comfortable visiting! They explained things kindly and clearly, and when I didn’t know something, they tailored the explanation to it~~. I think it helped me at least a little! 👍👍😁

    Excerpt · Translated from Korean Visited

    엥** NAVER
    Ji-won explained everything in such a fun and kind way, from my personal colors to suitable clothes and perfumes, and even wedding choices like dresses and headbands. It was such an enjoyable session!! ☺️ My result was Cool Summer, but all the lip products I owned turned out to be warm-toned 😢.

    Excerpt · Translated from Korean Visited

    wls**** NAVER
    I had a professional consultation with Ji-won. Now I clearly understand what suits me and what doesn’t, so I can choose clothes without worrying. Thank you!

    Excerpt · Translated from Korean Visited

    Bryl** NAVER
    I’d had personal color and body-structure styling analyses but found it hard to apply the results. Then I learned about BYHER’s twelve signature images~ I came because I wanted an expert to assess exactly which type I was, and it was a good choice 👍. Kwak Ji-won gave a clear assessment and kindly explained how to use the results and everything I’d been wondering about.

    Excerpt · Translated from Korean Visited

    Grace53** NAVER
    Two years ago, another place assessed me as Winter Cool, but this time Ji-won at BYHER reassessed me as Summer Cool Bright. Since my skin is foundation shade 22, I’d never imagined I could be Summer Bright, so I was really surprised by the result.

    Excerpt · Translated from Korean Visited

    ** NAVER
    For my second personal color analysis, I also tried body-shape styling analysis. I was amazed by results I’d never imagined. I want to buy and try the recommended clothes and cosmetics soon!! Thank you, Lee Hwa-young, for the kind, detailed explanations!!

    Excerpt · Translated from Korean Visited

    Asdfgj** NAVER
    I’m so glad I came… I’d had it wrong all this time, haha. The consultant was incredibly kind and thorough and even more excited than I was about making lots of recommendations, haha. It was so much fun!!! I recommend Lee Hwa-young 🤍🤍.

    Excerpt · Translated from Korean Visited

    규메** NAVER
    I’m leaving with a proper understanding of my personal colors and body shape. Going with friends made the three hours fly by, and comparing our results made it even more enjoyable~ I highly recommend Total Image Branding 💗.

    Excerpt · Translated from Korean Visited

    hyoble** NAVER
    I had a total image consultation with Lee Mi-jeong at BYHER!! The advice and recommendations were incredibly detailed, from personal colors and body-shape styling to perfumes, accessories, patterns, and more~~. We even picked out suitable clothes online together, haha. Half my wishlist got deleted 😭! It was so much fun and so worthwhile!!

    Excerpt · Translated from Korean Visited

    수호천사73** NAVER
    Ahead of my wedding, I had a wedding consultation with Lee Mi-jeong. I’d thought I was Cool Summer, so I was a little surprised by the Autumn/Summer result, but it was a chance to find my colors. They assessed perfumes, glasses, ties, and more, and I think it will help me prepare for my wedding well! 😊 Thank you~

    Excerpt · Translated from Korean Visited

    복댕이** NAVER
    I think knowing yourself first is the first step toward greater self-esteem! I really needed image consulting—body structure, personal colors, and more… Constantly choosing the wrong clothes when shopping had lowered my confidence. Today’s consultation with Lee Mi-jeong made me realize it was because I’d been using things that didn’t suit me!

    Excerpt · Translated from Korean Visited

    도** NAVER
    Before my personal color analysis, I’d understood it completely the opposite way. I’m glad I could learn my colors and the styles that suit my figure! I went with someone I know, and they looked after us really well. Highly recommended ☺️☺️!

    Excerpt · Translated from Korean Visited

    minggyonge2** NAVER
    I finally did it! I finally had the total consultation! I went to Kim Da-un, and the personal color, hair, body-structure styling, and perfume recommendations were all wonderful!! Thank you for answering even the things I’d really been curious about ♡. I recommend BYHER!

    Excerpt · Translated from Korean Visited

    매실맛** NAVER
    I had my analysis with Lee Hwa-young! It was the total consultation for couples, and every detail was carefully checked. I was especially curious about the men’s analysis, since you don’t see it as often, but they considered both colors and body shape together, which was really helpful :)

    Excerpt · Translated from Korean Visited

    ppa**** NAVER
    After a personal color analysis elsewhere, I’d spent five years as Strong Autumn, but today I was assessed as Bright Spring!! There was a reason makeup based on my old result made me look subtly older. Kim Seon-yu did my consultation, and even though I asked lots of questions, each one was answered in detail. I was really grateful!

    Excerpt · Translated from Korean Visited

    꼬부** NAVER
    We were a couple having our personal colors analyzed for the first time. We were so surprised because the results were different from what we’d thought and the looks we’d wanted. We came because we’d heard wedding personal color analysis was really helpful. Expected: my boyfriend Cool Summer, me Warm Autumn. Result: both Warm Spring, hahaha!

    Excerpt · Translated from Korean Visited

    Hibi** NAVER
    I booked a visit to check the personal colors and body-shape styling I’d been curious about for so long. Lee Mi-jeong checked everything calmly in a variety of ways. It was fun to clearly learn both what matched my expectations and what differed from what I’d thought.

    Excerpt · Translated from Korean Visited

    Supplied material added on 6 Oct 2026 Read the originals on Naver

    Before your visit

    Important information

    Please review the following so that every customer and business can use the service safely and smoothly.

    1. Shouting, abusive or threatening language, conduct that disturbs staff or other customers, and disruption of normal business operations are prohibited. Service or platform access may be restricted under applicable law and operating policies, and legal measures, including a claim for damages, may be taken when necessary.

    2. If a legitimate service charge—such as an on-site balance due after the service under the booking, checkout, or confirmed reservation terms—is not paid, access may be restricted and measures permitted by applicable law may be taken, including recovery of the unpaid amount or a claim for damages.

    3. If you intentionally or negligently damage or lose any merchandise, equipment, facilities, or accessories belonging to the business, you may be liable for the actual, substantiated loss.

    4. Unless stated otherwise, all dates and times shown for bookings, cancellations, no-shows, refunds, operating hours, and other service matters are displayed, determined, and applied in Korea Standard Time (KST, UTC+9).

    For inquiries, contact us at the email below. pglemap@gmail.com

    Check before booking

    Cancellation and refund policy

    The summary below explains how a Pglemaps booking deposit is handled when a booking is cancelled.

    31 days or more before the booking dateFull refund
    8–30 days before the booking date70% refund
    4–7 days before the booking date30% refund
    3 days or less before the booking date, or in case of a no-showNo refund

    Refund tiers are calculated by the number of calendar days between the cancellation date and booking date in Korea Standard Time (KST). Review the final terms again on the booking and checkout screens.

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    • Legal name: Pglemap Co., Ltd.
    • Representatives: Kim Jung-hyun and Ko Sang-gyun
    • Business registration number: 360-05-03393
    • Mail-order sales registration number: 2026-Gyeonggi Uiwang-0284
    • Address: Unit 1101, Building 203, 21 Saerom-gil, Uiwang-si, Gyeonggi-do, Republic of Korea (Poil-dong, Indeogwon Central Prugio)
    • Telephone: 010-2743-8473
    • Email: pglemap@gmail.com
    • Privacy officers: Kim Jung-hyun and Ko Sang-gyun

    Pglemaps Payment, Booking Deposit and Refund Terms (Users)

    Effective date: June 25, 2026 (2026-06-25)
    Revision effective date: August 26, 2026 (2026-08-26)
    Version: v3.5

    These Terms form part of the Pglemaps Terms of Service. The Korean version is the authoritative version.

    Article 1 (Payment Structure and Total Price Guarantee) ★ Amended

    1. The “Total Product Price” shown on the Service is the entire amount the User pays for that product.

    2. The User prepays to the Company, through a payment gateway (“PG”), a “Booking Deposit” equal to a stated percentage of the Total Product Price. The Booking Deposit is the Company’s online brokerage fee and is included in the Total Product Price.

    3. The remaining “Product Balance” (= Total Product Price − Booking Deposit) is paid by the User directly to the Merchant. The Company does not receive, hold, or settle the Product Balance.

    4. ★ Total Price Guarantee (Key Rule)
      - a. The User’s total payment (Booking Deposit + Product Balance) will not exceed the Total Product Price displayed on the Service.
      - b. The Merchant may charge only the Product Balance and may not charge again any amount corresponding to the Booking Deposit.
      - c. Article 8-2 of the Advertiser Terms imposes this obligation on Merchants. Violations may result in return of improperly obtained gains, a contractual penalty equal to five times that amount, termination, and permanent removal.

    5. ★ Information shown at checkout. The Company clearly displays the following as numeric amounts:
      - Total Product Price;
      - Booking Deposit payable now (amount and percentage);
      - Amount payable at the Merchant’s premises (Product Balance); and
      - applicable cancellation/refund rules and the maximum possible loss.

    6. ★ Remedy for overcharging. If a Merchant violates paragraph 4 and charges more than the Total Product Price, the User may report it to Customer Support. After verification, the Company will refund the overcharged amount and sanction the Merchant.

    7. The Company is not an electronic financial business operator under Korea’s Electronic Financial Transactions Act and receives only its own brokerage fee (the Booking Deposit) in the course of online brokerage.

    Example Payment Structure (Total Product Price: KRW 100,000)

    Merchant A (10% deposit) Merchant B (12% deposit)
    Total Product Price KRW 100,000 KRW 100,000
    Pay now (Deposit → Company) KRW 10,000 KRW 12,000
    Pay at store (Balance → Merchant) KRW 90,000 KRW 88,000
    User’s total expenditure KRW 100,000 KRW 100,000
    Maximum possible loss upon cancellation KRW 10,000 KRW 12,000

    The User’s total expenditure remains the same even when deposit percentages differ. The deposit amount that may be non-refundable upon cancellation, however, will differ.

    Article 1-2 (Online Marketplace Notice and Parties to the Transaction)

    1. The Company is an online marketplace intermediary under Article 20 of Korea’s Act on the Consumer Protection in Electronic Commerce, etc. Except where the Company is expressly identified as the seller, it is not a party to an individual product or service transaction. The Merchant identified on the product-detail and checkout screens is the seller.
    2. Before the User places an order, the Company provides a way to review the Merchant’s identity information, including business name, representative, address, telephone number, and business registration number, and clearly indicates during product review, booking, and checkout that the Company is not the transaction party.
    3. The Merchant is responsible for product/service content, quality, legality, safety, on-site performance, the Product Balance paid on site, and cancellations/refunds attributable to the Merchant. The Company is responsible for payment/refund of the Booking Deposit it receives, the brokerage system, information created and supplied directly by the Company, and its statutory duties as an online marketplace intermediary.
    4. Nothing in this Article excludes liability for the Company’s intent or negligence, failure to provide marketplace or identity notices, payment/refund duties, or other liability imposed by applicable law.
    5. The Company accepts complaints and disputes between Merchants and Users and supports necessary fact-finding and communications. Article 12 governs response deadlines and remedies.

    Article 2 (Disclosure of the Booking Deposit Percentage) ★ Amended

    1. ★ The Booking Deposit percentage is not fixed. It varies by industry and may also vary among individual Merchants in the same industry (for example, 10% for Salon A and 12% for Salon B).
    2. The percentage and amount applicable to each product, together with the amount payable at the Merchant, are clearly displayed on that product’s checkout screen. The User proceeds only after reviewing and agreeing to them.
    3. The percentage and amount reviewed and accepted by the User at checkout apply to that transaction.
    4. ★ No retroactive application. A later change to the fee rate between the Company and Merchant does not affect a booking already paid for. The percentage fixed at payment remains applicable.
    5. The Booking Deposit percentage determines the settlement structure between the Company and Merchant and does not change the User’s total obligation (the Total Product Price).

    Article 3 (Special Rules for Medical Categories)

    1. Dermatology clinics and Korean medicine clinics provide only information and booking brokerage without a Booking Deposit, in accordance with Articles 27, 56, and 57 of Korea’s Medical Service Act and related medical-advertising rules.
    2. The User pays no money to the Company. Medical consultation and procedure fees are governed solely by the contract between the User and medical institution and are paid directly to that institution.
    3. The Company does not receive a fee linked to medical charges and does not offer Payback in medical categories, consistent with Article 27(3) of the Medical Service Act prohibiting patient inducement through financial benefits.
    4. Medical-category services will begin only after the Company completes registration as a foreign-patient attraction business under Korea’s Act on Support for Overseas Expansion of Healthcare System and Attraction of International Patients.

    Article 4 (Cancellation and Refund Policy) ★ Amended

    The refund percentages below apply to the Booking Deposit. The Product Balance is settled directly between the User and Merchant.
    The policy applicable to each product is also displayed at checkout.

    Common Refund Schedule (All Merchants)

    The refund tier is determined by the calendar-day difference between the cancellation date and the booking date, with both dates determined in Korea Standard Time (KST, Asia/Seoul). The booking time of day and elapsed 24-hour periods are not used to determine the refund tier.

    Cancellation date Deposit refunded
    31 or more calendar days before the scheduled booking date 100%
    8–30 calendar days before the scheduled booking date 70%
    4–7 calendar days before the scheduled booking date 30%
    From 3 calendar days before through the booking date, after the booking date, or in the event of a no-show No refund

    Example: Deposit KRW 12,000; cancellation 20 days before the scheduled date → KRW 8,400 (70%) refunded and KRW 3,600 is non-refundable.
    The non-refundable portion is settled 50:50 between the Company and Merchant (Article 5(2) and Article 6).

    Application by Industry and Product-Nature Exceptions

    Industry Special rule
    Medical (dermatology and Korean medicine) No deposit is paid, so there is nothing to refund. The booking may be cancelled freely (Article 3).
    Optician — prescription glasses and contact lenses Online sales are prohibited under Article 12(5) of Korea’s Medical Technologists, etc. Act. The Company brokers only an in-store visit and the User pays no money to the Company. The common schedule does not apply and cancellation is free. Glasses/lenses are purchased directly from the optician in store.
    Rental cars The common schedule applies. A separate penalty based on the scheduled rental charge may also arise under Article 3 of the Standard Automobile Rental Terms and Korea’s Consumer Dispute Resolution Standards. The Merchant charges and settles that amount directly; the Company is not a party and does not collect it. See the product page for details.
    SIM / eSIM Before activation, the common schedule applies. No refund is available after activation (Article 7). Activation means actual data activation as stated by the Merchant on the product page.
    Transport (taxi, charter bus, private van, airport pickup) The common schedule applies. A pickup delay caused by a flight delay is not treated as the User’s fault; the Merchant must check the flight and wait for a reasonable period.
    All other industries (personal color, hair/beauty, esthetics, nail care, street photography, Pilates, luggage storage, hanbok rental, accommodation, delivery, etc.) The common schedule applies. No refund is available after performance begins, including the start of photography or treatment, check-in, or handover of goods.

    Article 5 (No-Show) ★ New

    1. ★ No-show standard. A User is considered a no-show if the User does not arrive within 30 minutes after the booking time without prior cancellation notice.
      - If the Merchant specifies another period, that period applies and is shown at checkout.
      - The Booking Deposit is non-refundable once a no-show is determined.
    2. The Company pays 50% of the forfeited Booking Deposit to the Merchant as a no-show fee; the remaining 50% belongs to the Company.
      - The Company does not currently make an additional automatic charge equal to 30% of the Total Product Price for a no-show. Any future token-billing or additional charge may begin only after prior PG approval, advance notice, separate acceptance of the revised terms and the User's explicit payment authorization. No additional-charge logic applies before all of those conditions are met.
    3. ★ User objection. The User may dispute a no-show determination with Customer Support within 7 days after notice.
      - The Company gathers statements and evidence from both sides, including visit records, contact logs, and store CCTV, and makes the final determination.
      - If the objection is accepted, the Booking Deposit is refunded and any no-show fee paid to the Merchant is recovered.
    4. ★ Sanctions for a false no-show report. If a Merchant reports a User who actually attended, sanctions may include return of improperly obtained gains, a five-times contractual penalty, termination, and permanent removal.
    5. A User expecting to be late may notify the Merchant in advance through the in-service messaging function, in which case the User may not be treated as a no-show.

    Article 6 (Booking Deposit Refunds by Cause) ★ Amended

    Cause Treatment
    User changes their mind Common schedule in Article 4
    Merchant fault (Merchant cancellation/no-show, failure to provide, material information mismatch) Full deposit refund. Statutory remedies for proven direct loss are governed by Article 6-2
    User no-show No deposit refund (Article 5)
    Natural disaster / force majeure Full deposit refund (no penalty)
    Company fault (system error or brokerage defect) Full deposit refund

    Article 6-2 (Actual-Loss Remedies and Dispute Support for Merchant Fault) ★ Amended

    1. If a booking is cancelled or not performed due to the Merchant, or the Merchant supplies a product materially different from its listing, the Company refunds in full any Booking Deposit it received and, where reasonably available, assists the User in finding an alternative booking.
    2. The Company does not promise a uniform or automatic award calculated as a percentage of the Total Product Price, and it does not currently prepay such an award and automatically charge or offset it against the Merchant.
    3. If the User suffers direct, actual loss, the User may claim proven loss from the responsible Merchant under applicable law. Customer Support accepts the complaint and assists with necessary fact-finding and mediation between the parties. Whether compensation is due, and its amount, is determined by evidence, agreement, mediation, or a final judgment.
    4. Damages relating to medical services follow the applicable medical laws and specialist dispute-resolution process. Where the Company received no Booking Deposit, including a qualifying optician visit booking, there is no Booking Deposit for the Company to refund. This Article does not limit any statutory consumer right.

    Article 7 (Withdrawal and Restrictions) ★ Fully Amended

    1. Principle — The User Has a Right of Withdrawal

    Under Article 17(1) of Korea’s Act on the Consumer Protection in Electronic Commerce, etc., the User may withdraw within 7 days after receiving the written contract terms.

    2. When Withdrawal May Be Restricted

    Withdrawal may be restricted under Article 17(2) of that Act in the following cases. In accordance with Article 17(6), the Company clearly discloses the restriction before payment.

    Restriction Legal basis Example
    The Company’s brokerage service has begun Article 17(2)(5) Booking confirmation — the Booking Deposit is consideration for this brokerage service
    Supply of a service/digital content has begun Article 17(2)(5) Activation of a SIM/eSIM
    Individually produced to the User’s order Article 17(2)(6) Prescription-lens processing or custom production
    Loss or damage attributable to the User Article 17(2)(1) —

    3. ★ Voluntary User Protection

    Even when the first restriction above applies, the Company voluntarily refunds all or part of the Booking Deposit under Article 4 to protect Users. This protection exceeds the statutory minimum.

    4. Product Balance (Contract with Merchant)

    The paragraph 2 restrictions may also apply to the Product Balance contract between User and Merchant, in which case the Merchant handles the matter under the Consumer Dispute Resolution Standards and other applicable law.

    5. Mandatory Law Prevails

    This Article applies only to the extent consistent with Article 35 of the Electronic Commerce Act (prohibition of terms unfavorable to consumers). Any term unfavorable to a consumer in violation of mandatory law is ineffective.

    Article 8 (Payment Methods, Sale Currency and Exchange Rates) ★ Fully Amended

    1. Payment methods. The User may pay the Booking Deposit using foreign credit/debit cards and digital payment methods actually offered at checkout. Available methods depend on the PG merchant agreement and review. The Company does not present an unapproved payment method as available.
    2. ★ Sale and authorization currency (USD); current service scope. The Company provides online Booking Deposit payment through PayVerse, for which merchant contracting, review, and technical integration have been completed, using only payment methods actually offered at checkout. The payment request and authorization are processed in United States dollars (USD). A request or processing state alone is not a completed payment; payment is finalized only after PayVerse confirms a successful transaction result.
    3. Internal pricing and Merchant settlement basis (KRW). Product cost/list price, commission calculations, and internal Merchant settlement may be separately maintained in Korean won (KRW). After payments begin, the User's authorized currency and amount will be the USD amount under paragraphs 2 and 4. The actual settlement currency, account, cycle and conversion conditions follow the final PG merchant agreement and the advance checkout disclosure.
    4. ★ USD amount fixed at payment. Checkout displays the Total Product Price, Booking Deposit payable now, balance payable at the Merchant, and applied exchange rate. The USD payment amount and exchange rate finally confirmed by the User are stored with the order and payment record. A later exchange-rate change does not alter the authorized amount.
    5. ★ Refund in the original payment currency. Refunds are processed to the original payment method in USD, the original payment currency. A full refund uses the original authorized USD amount. A partial refund applies the refund percentage to the USD amount fixed at payment. Later exchange-rate changes will not reduce the refundable USD amount to the User’s disadvantage. Minimum units, rounding, and support for partial refunds follow the checkout disclosure and confirmed payment-method terms. Receipt of a booking cancellation and completion of the PG refund are separate stages: the Service requests the original-currency refund from PayVerse and finalizes it as completed only after an asynchronous transaction inquiry confirms a successful result.
    6. Card-issuer exchange rates and foreign-use fees. If the User’s card or digital-payment account is billed in a currency other than USD, the issuer or payment provider may apply its own rate and foreign-use fee. Those are separate from the USD sale/authorization amount fixed by the Company and are outside the Company’s control. Posting time after reversal and the home-currency amount on a statement may also vary by provider policy and rate.
    7. Reference rates versus transaction rate. Converted KRW or other values shown on exchange-rate/currency-conversion screens or alongside a USD amount are estimates subject to market movement and provider delay. The transaction uses the USD amount finally confirmed at checkout and the exchange-rate snapshot stored with the order; the Company will not change them on the ground that other displayed values were merely informational.

    Article 9 (Payment Errors and Duplicate Charges)

    1. If a system or communications failure causes a duplicate or incorrect charge, the Company promptly refunds the excess after verification.
    2. Refunds are made to the original payment method in principle.
    3. If an incorrect charge is attributable to the Company, the Company also compensates the User for proven actual loss.

    Article 10 (Refund Procedure and Timing) ★ Amended

    1. Refund requests are submitted through the in-service process or Customer Support.
    2. After confirming the reason, the Company refunds the Booking Deposit or requests cancellation/suspension of the payment claim from the payment provider within 3 business days (by reference to Article 18 of the Electronic Commerce Act).
    3. ★ Interest on delay. If the Company delays without justification beyond paragraph 2, it pays delay interest prescribed by Article 18(2) of that Act and its Enforcement Decree.
    4. Refunds are made to the original payment method (such as foreign-card reversal or digital-payment refund) in principle; if impossible, another method is agreed with the User.
    5. Additional business days may be required before the refund appears on the User’s account or card due to issuer/payment-provider processing.

    Article 11 (Payback) ★ New

    1. ★ Payback is a monetary benefit credited or paid when a User completes a booked product/service normally and submits a review.
    2. Eligibility
      - normal completion of the booked product/service;
      - submission of a review through the Service; and
      - participation by the Merchant in the Payback campaign, as shown on the product page.
    3. Rate: 3%–5% of the Total Product Price, varying by product and shown on its page.
    4. Timing: within 5 business days after completion and review are confirmed.
    5. Validity: 12 months (one year) from crediting; unused Payback expires thereafter.
    6. ★ Excluded categories
      - Dermatology/Korean medicine: no Payback because Article 27(3) of the Medical Service Act prohibits inducing patients through financial benefits.
      - Optician visit bookings (prescription glasses/contact lenses): no Payback funding arises because the User pays nothing to the Company.
    7. Recovery: The Company may recover Payback for a false review, receipt without actual use, or cancellation/refund after completion.

    Article 12 (Dispute Handling and Remedies)

    1. A dispute concerning payment, refund, or a brokered Merchant transaction may be submitted to Customer Support. The Company generally provides a progress update within 3 business days and an investigation result or proposed resolution within 10 business days after receipt. If additional fact-finding is needed, it explains why and provides an expected schedule.
    2. A User who disagrees with the outcome may seek assistance from:
    Organization Role
    Korea Consumer Agency (www.kca.go.kr) Consumer redress and dispute mediation
    1372 Consumer Counseling Center Consumer counseling
    Korea Fair Trade Commission (www.ftc.go.kr) Reports of Electronic Commerce Act violations
    Tourist Complaint Center (Korea Tourism Organization) Complaints by foreign travelers
    1. Where the User is a consumer, consumer-jurisdiction protections under Korea’s Act on Private International Law and Civil Procedure Act are not excluded.

    Addendum

    These Terms take effect on June 25, 2026. The amended cancellation and refund policy in Article 4 applies from July 24, 2026.

    [Company Information] — Article 13 of Korea’s Act on the Consumer Protection in Electronic Commerce, etc.

    • Legal name: Pglemap Co., Ltd. (service: Pglemaps)
    • Co-CEOs: Kim Jung-hyun and Ko Sang-gyun
    • Business Registration No.: 360-05-03393
    • Mail-Order Sales Registration No.: 2026-Gyeonggi Uiwang-0284
    • Address: Unit 1101, Building 203, 21 Saerom-gil, Uiwang-si, Gyeonggi-do, Republic of Korea (Poil-dong, Indeogwon Central Prugio)
    • Telephone: 010-2743-8473
    • Email: pglemap@gmail.com

    [Required] I agree to the Payment, Booking Deposit and Refund Terms above.

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    The information below is shared with this merchant so it can handle your booking.

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